Higher, faster, farther seems to be how TAG Heuer defines its role in motorsports. This year, Formula E is introducing another forward-thinking innovation with a completely driverless racing series – and, as always, TAG Heuer is at the forefront. Established in 2014 by none other than Jean Todt, the former French automobile race driver and Formula 1 team manager, Formula E is a futuristic innovation. Teams from Porsche, BMW, Audi, Jaguar and Mercedes are competing in this brand-new racing classification and have envisioned the most impressive electric racecars imaginable. Formula E, as the name suggests, is an all-electric variation on the legendary Formula 1 – the top tier of motorsports, for which the luxury watch giant Rolex is among the sponsors. The Swiss company has boldly taken the step into the future as one of the founding partners of the ABB FIA Formula E Championship, where it will serve as timekeeper as well. As a sponsor of individual drivers, racing teams and even entire racing series, TAG Heuer has been gathered years of experience in the world of motorsports and boasts a broad assortment of racing watches in its product range – and not without reason. TAG Heuer as Formula E's partner and timekeeper TAG Heuer is to motorsports as the Eiffel Tower is to Paris.

In keeping with their 'Don't Crack Under Pressure' campaign, TAG Heuer's sponsored partners, like the Swiss luxury company itself, are always ready to break new ground, push themselves to the limit and risk everything in the process. Sporty, dynamic and still elegant: that is TAG Heuer. Learn more about which of these sponsorships make TAG Heuer so unique and why this maker of luxury watches from La Chaux-de-Fonds has become an irreplaceable part of the world of sports. As one of the world's sportiest watch brands, TAG Heuer has established partnerships in motorsports, soccer as well as many other extreme sports.

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